Stunning Coral Saree

Beautiful sarees fit for beautiful brides- that's the perfect way to describe our designer sarees collection. Feast your eyes on this stunning coral saree priced at Rs.9245. This saree can be bought online via our website www.pothys.co.in and more from this collection can be found in our showrooms so come visit today!

Samudrika sizzles in Singapore!

 The Hindu, in collaboration with designers and fashion houses, presented a mega fashion extravaganza, The Hindu Bridal Mantra, in Singapore. It showcased the latest trends in bridal wear from Pothys and otherwell-known fashion houses.The second edition of GRT-The Hindu Bridal Mantra kick-started at the swank Saint James Power station in Singapore, where the rainy evening witnessed the best in bridal fashion.Adding to the dazzle collection were clothes by Pothys.
 
Pothys showcased a selection of its famed Samudrika, Parampara, Vastrakala and designer silk saris.The extravaganza offered designer clothes, jewellery and accessories to not just brides but anyone who believed in real Indian fashion.

Designer Saree Collection

Featured here is a simple yet classy saree from our designer saree collection that is perfect for a sangeeth or any pre wedding function, this wedding season. Our designer collection showcases sarees in an array of luxurious materials with embellishments such as embroidery and sequin work and is perfect for brides and family members of the brides. This saree is priced at Rs. 2,845 and can be bought via our website www.pothys.com

Stunning Green Saree

Featured here is a stunning green saree with purple and pink borders from our Exclusive Collections. This range of sarees are perfect for those looking for that elegant designer look at an affordable price. This saree is priced at Rs. 1,625 and is perfect for a grand night out in the town. To shop for this saree visit our website www.pothys.co.in

 

Designer Sarees

Our designer sarees are constantly giving you reasons to them, drape them and go out and be a star! This two toned cream and purple saree with a black border is dazzling and is priced at an extremely affordable rate of Rs. 4420. It is available for purchase at pothys so go ahead and buy it!

Visit our site:
www.pothys.co.in

Wedding silks in T Nagar

Wedding silks in T Nagar

This regal setting was part of a promotional campaign for Pothys Palace, a textile store in Chennai's T. Nagar. Yes, the city's silk saree market is witnessing several innovative changes. Fifty years ago, a typical Tamil wedding would have among its many rituals a trip to Kancheepuram for its famed pattu (silk). Often, the family would boast of a patron weaver who would meticulously design and put together the bride's trousseau.

At Pothys Palace the collection in ven pattu (white silk) and leaf-green has found many patrons. "With jacquard boxes in looms, we can make the most intricate designs on silk. And the colour palette has seen a major change. Earlier, only dark colours such as maroon, magenta and green were used for silk sarees. But today over 1,000 colours are used. Pastel shades have made a great impact," says S. Ramesh, the store's managing partner.

Established first in Tirunelveli, the store finds a loyal following among people hailing from interior Tamil Nadu. The original founders are said to have worked for the royal courts in the distant past. In fact, even today their designs depict the valour of a bygone era in silk and gold zari. Pothys has now forayed into designer sarees, and Indian and western wear.

Though youngsters today buy only a few sarees, they are not willing to compromise on quality, he says. "Earlier one would buy about 5-6 silk sarees, each priced about Rs 2,000-3,000. But now, youngsters are willing to buy just one saree at Rs 7,000 or above." 

 Very little in terms of product differentiation. But the scale takes the cake for this brand. Pothy’s was a prominent outlet in Coimbatore Tirunelveli chennai and they started opening branches because their competition decided to tickle them. Yes. When Nalli opened an outlet in Coimbatore, Pothy’s was outraged. And outraged is a euphemistic term, because going by what they did, it should be termed as nothing less than a war. They have the then largest clothing outlet in Chennai bang opposite Nalli’s. And was amongst the first to go TV with consummate ease. They did tak
 a huge part of the market share and they made it look so easy. Chennai (read T Nagar) had two large stores to go to now.

Another huge marketing trick of Pothy’s was the Aadi sale. Traditionally, Aadi (a tamil month) is a month when Tamilians don’t buy new stuff. They believe that things bought during that month will not stay! But this just happened to be a turn around. Around this time, Pothy’s started the Aadi sale. Prices were slashed by up to 50% and some price conscious Tamilians took the bait. All it requires is your neighbor to buy a new silk saree and show it off. The woman of the house has to get one for herself. The mood was almost like “screw the belief. Get that saree!”. The best part is the fact that this has opened up a new season for all categories in Tamil Nadu including white goods, clothing, jewellery etc. An erstwhile unchartered market!

For more information visit us at,
http://www.pothys.com/